Peru's Corporacion Lindley expands c-store model throughout Lima
Posted by Erin Anderson on Apr 8, 2017 2 comments

Peru’s Corporacion Lindley expands c-store model throughout Lima

Peru’s Corporacion Lindley expands c-store model throughout Lima Photo credit: Studio A

Corporacion Lindley, the family business which invented Inca Kola and now controls Coca-Cola distribution in Peru, is rapidly expanding stores of its modern convenience store chain, Tambo+.

The chain of convenience stores and brainchild of Corporacion Lindley’s subsidiary, Great Retail, made its debut on the Lima retail scene two years ago this month. At the close of 2016, the establishment opened its 100th location in the Pueblo Libre district. The company has set a goal of 600 stores by 2021.

“We try to combine the best attributes of the modern and the traditional market models,” CEO Luis Seminario told Gestión.

Currently, there are approximately 120,000 bodegas – one per 80 people – operating within Lima’s metropolitan area. While they account for a third of retail consumption, these mom-and-pop stores face competition from a wave of convenience store openings, in particular Tambo+.

The Euromonitor consulting firm expects modern grocery retailers and convenience stores such as Tambo+, Plaza Vea and Tottus to grow 6% in 2017 while traditional retailers will grow just 2%.

Branding agency Studio A, which developed Tambo+’s marketing strategy, took the name from an Inca tradition of “tanpus” or “tambos,” stone abodes that served as lodges and storehouses for materials and supplies. The logo’s typeface imitates Inca architecture.

“We have simulated the solidity of the stones of these Incan walls that, in line with an expressive, original and active visual system, give Tambo+ the newness and dynamism that this type of endeavor requires,” the agency states on its web page.

Unlike the tambos of the Inca empire, which varied greatly in size and offerings from one to next, Tambo+’s storefronts are modeled on uniformity as seen in American chains like Circle K and QuikTrip.

“Products, standardization and modernization combined with proximity, rapidity, and practicality,” Seminario told Gestión.

Lima resident Alex Schweig likes Tambo+ for their “convenient drink and food combos and the prices for their takeaway food.”

Sources

Familia Lindley abrirá 40 Tambo+ en Lima este año (Gestion)

Las bodegas 2.0 invaden Lima. Aquí te las presentamos (El Comercio)

Grocery Retailers in Peru (Euromonitor)

¡Los Tambos han llegado! (Studio A)

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  • miss KHOO CHENG LIAN -female

    I am N O T family of Corporation Lindley to open 600 more of these convenience stores throughout L I M A in PERU by year 2021. do apologise for any inconveniences and problems caused in my response to peru reports

  • miss KHOO CHENG LIAN -female

    it is unusual circumstances that *N O C H A R G E S’ for CATHOLIC SOCIETY LEADER WHO HAD BEEN ACCUSED OF SEX ABUSE amongst young s c h o o l b o y s’ in schools in PERU* whose ages have NOT been specified! {charges should have been imposed on such an indecent act in roman catholicism faith} to ensure safety in schools’ when these schoolboys’ go to school to study and learn a form of education in order to grow up into an educated adulthood well-groomed with a decent behaviour at home and in public places as responsible peoples’ with some form of responsibility in country of P E R U!