The first ever Peru Tourism Fair is set for Wednesday in Lima and some 120 travel companies will be in attendance.

Organized by the National Chamber of Tourism (CANATUR), the festival will last from 9 a.m. to 7 p.m. at the María Angola Hotel Convention Center.

“The participation of some 750 entrepreneurs and over 2,000 potential visitors is expected to generate 2 million soles (around US$600 million) in business deals and sales,” Canatur Head Carlos Canales told state news agency Andina.

Stands will be set up for different travel companies to attract clientele and festival goers with various deals, promotions, and packages. The companies from the tourism sector will include airlines, restaurants, hotels, tourism agencies and municipal governments, among others.

Some of the special topics to be discussed at the seminars are open data for tourism, noting how tour businesses can use numbers to their advantage for more commerce and to protect vital protected areas so important to Peruvian culture.